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Majesticare’s website is a labour of love

Majesticare, the luxury care home group, has launched their new website. The launch has been the culmination of several months work which has involved our staff, residents and their families.

The site has already received thousands of visits and feedback from users has been fantastic. The key objective of Majesticare was to ensure that the quality of their homes and person centred approach to care delivery was mirrored by the design and content of their website.

Erica Hart, Majesticare Managing Director commented: “We did not want to follow the standard approach to website design, we wanted to embrace our culture and affinity with all our stakeholders. The process has been great fun and our residents have certainly enjoyed being stars for the day!”.

Jupiter, the creative communications agency commented: ”With an ageing population and the crowded nature of the private sector, our focus has been to bring to life the exceptionally high standards of living and care that Majesticare strive to provide. The approach we took to content recognises the emotional journey that enfolds when choosing a care home.”

For more information on this story contact Steve Oaks, Finance Director, on 01773 539900.

8th January 2010

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