Majesticare’s website is a labour of love

Majesticare, the luxury care home group, has
launched their new website. The launch has been the culmination of
several months work which has involved our staff, residents and their
families.

The site has already received thousands of visits
and feedback from users has been fantastic. The key objective of
Majesticare was to ensure that the quality of their homes and person
centred approach to care delivery was mirrored by the design and content
of their website.

Erica Hart, Majesticare Managing Director commented: “We did not want
to follow the standard approach to website design, we wanted to embrace
our culture and affinity with all our stakeholders. The process has
been great fun and our residents have certainly enjoyed being stars for
the day!”.

The creative communications agency commented: ”With an ageing
population and the crowded nature of the private sector, our focus has
been to bring to life the exceptionally high standards of living and
care that Majesticare strive to provide. The approach we took to content
recognises the emotional journey that enfolds when choosing a care
home.”

For more information on this story contact Steve Oaks, Finance Director, on 01773 539900.


8th January 2010